
NAMES FOR NEWSLETTERS HOW TO
If you want to learn a bit more about how to write your content in a way that builds loyalty with your customers, we have the perfect blog here. So, make sure that your newsletter content isn’t inundated with sales pitches and discount codes.Keep the sales pitch close to your chest for now and focus on writing a great newsletter that people are excited to open each time it lands in their inbox. But 99.9% of your content needs to be aimed at nurturing your audience, not selling to them. Having the occasional reminder in there about a deal you have on is fine. You just won’t get there if each newsletter that you send is flooded with sales and promotions. The point of a newsletter is to be able to educate your list while giving them a look into exactly who you are while building their trust and establishing a relationship all at the same time. I mentioned that I would touch on this again and, I’m making sure it is the first thing on this list because it is super important.

With that statistic in mind, it’s only right that I teach you how to hit the ground running and get that newsletter content nailed. Even if that place is with their morning coffee before the day gets started.Ĩ1% of marketers say their most used form of content marketing is email newsletters. In this blog, I am going to be teaching you how to write incredible newsletter content that will have you sitting comfortably in that 16.97%.Īs newsletters should not be a sales pitch, (we’ll touch on this one later) it is a great chance to nurture your list and hold a place in their lives. We’re going to be talking about how to write a great email newsletter. Today, we aren’t just talking about any old email. I understand why you may be thinking that! But, you would be wrong. You may be looking at the title of this blog and wondering ‘’Well, if the open rate is so low, why would you encourage me to write MORE emails? Is my time not spent better elsewhere?’’ Now, this isn’t surprising to me because I know that the average open rate for emails is currently sitting at around 16.97%. Unless it is directly intended for me or the subject line and preview has reeled me in, the likelihood is that my thumb is going to swipe it allll the way into the trash. I, like many other people, receive an influx of emails every day that I pay little to no attention to.

How many emails land in your inbox every morning? If you’re anything like me, a fair few. Today, I am going to be teaching you how to create great newsletter content that gets your readers hooked. If you’ve received a few newsletters in your time, you’ve probably seen the good, the bad and the ugly.
